Wednesday, July 18, 2007

Whole Foods CEO not anonymous

The latest news from the Whole Foods front is discouraging, although it has nothing to do with the company's Charlotte locations. Apparently Whole Foods CEO John Mackey thought he was anonymous online and used Yahoo message boards to "assail competition and promote his supermarket chain’s stock," the New York Times (login required) reports. You know it's bad if the Securities and Exchange Commission is looking into your sock-puppetry.

This report does nothing to burnish the reputation of Whole Foods. When taken together with the recent realization that Elizabethans who have emailed Whole Foods won't be getting a personal reply as promised, well you start to wonder if Whole Foods is a special outfit or just another big company.

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